Driade Open Flagship Store in Dubai
Driade have celebrated the opening of their Flagship Store in Dubai with a formal launch of the showroom in November 2017. In partnership with the LeCercle Group, the new space for the occasion became a gallery of icons that have made the Driade brand famous in the world.
The opulent and baroque collection of vases and centerpieces in blown glass designed by Borek Sipek, a Bohemian master whose extravagance has been able to donate authentic masterpieces, accompanies the Italian Squares – the famous trays designed by Fabio Novembre – and the fascinating Miss chairs Lacy – skilled artifacts sons of histrionic creativity of Philippe Starck. The exhibition continued with Liba, a wicker seat by Borek Sipek, the unmistakable Nemo by Fabio Novembre and the newborn Sissi, a vain and sculptural object, versatile and contemporary designed by Ludovica + Roberto Palomba.
“Driade and ItalianCreationGroup are continuing their international retail development strategy through one of the most imaginative luxury destinations,” says Stefano Core, CEO and founder of the Group. “In order to show directly the historical icons and our collection to a clientele that we usually serve in the European capitals, we have chosen, in collaboration with our partner LeCercle, an exclusive showcase like the Dubai Design District. This is a very important step towards the Middle Eastern public. ”